“Blogging is not a popularity contest” – Park Howell
by DANIELA DIAMARE S ome blog topics are very popular and seem to be able to attract a wider audience. This is a superficial impression. These are two main reasons why you should not abandon the idea of dedicating your blog to a less popular topic: Cultivating your real interests through your blog makes you personal, genuine and worthy to be read Most popular can also mean hackneyed and overused. You may find it easier to grow an audience interested in a topic that is not extensively covered already All that is well known to Park Howell , the blogger who calls himself sustainable storyteller and that we interviewed to get to know his blogging story. His posts are never trivial but always full of interesting news and original opinions. When you finish reading one of Park Howell’s blog articles you know something useful that you did not know before. How and why did you start a blog? I started to blog about green marketing and sustainability to further de